The Fundamentals of Creative Advertising
Caroline Barfoot, Ken Burtenshaw, Nik Mahon
Bloomsbury Publishing Plc, 2011
45,75 €On orderDelivery: 2-3 weeks
Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.
- ISBN-13
- 9782940411566
- ISBN-10
- 2940411565
- Publisher
- Bloomsbury Publishing Plc
- Year
- 2011
- Publication date
- 2011-09-19
- Pages
- 184
- Dimensions
- 230x203x14
- Weight
- 418