Basics Advertising 03: Ideation
Nik Mahon
Bloomsbury Publishing Plc, 2011
47,25 €On orderDelivery: 2-3 weeks
Provides a look at the process of generating creative advertising ideas and concepts. This title begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them.
- ISBN-13
- 9782940411504
- ISBN-10
- 2940411506
- Publisher
- Bloomsbury Publishing Plc
- Year
- 2011
- Publication date
- 2011-09-26
- Pages
- 184
- Dimensions
- 228x160x17
- Weight
- 504