Basics Advertising 02: Art Direction
Mr Nik Mahon
Bloomsbury Publishing Plc, 2010
47,25 €On orderDelivery: 2-3 weeks
A guide to the role of the art director. It examines the techniques, approaches and secrets involved in the development of creative advertising concepts. It emphasises the importance of seeing things differently, and providing the audience with something to discover. It examines the process of visualising and exploring different ideas.
- ISBN-13
- 9782940411214
- ISBN-10
- 2940411212
- Publisher
- Bloomsbury Publishing Plc
- Year
- 2010
- Publication date
- 2010-06-01
- Pages
- 184
- Dimensions
- 229x164x17
- Weight
- 342