Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations
Assistant Professor Ahmet Bulent, Ph.D (Rosen College of Hospitality Management,, University of Central Florida, USA) Ozturk, Professor Murat, Ph.D (Rosen College of Hospitality Management,, University of Central Florida, USA) Hancer
Goodfellow Publishers Limited, 2022
158,95 €On orderDelivery: 2-3 weeks
Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.
- ISBN-13
- 9781911635475
- ISBN-10
- 1911635476
- Publisher
- Goodfellow Publishers Limited
- Year
- 2022
- Publication date
- 2022-03-31
- Pages
- 256
- Dimensions
- 234x156x