Event Stakeholders
Mathilda (Associate Professor, Rosen College of Hospitality Management, University of Central Florida, USA) Van Niekerk, Professor Donald (Professor Emeritus, University of Calgary, Canada) Getz
Goodfellow Publishers Limited, 2019
60,50 €On orderDelivery: 2-3 weeks
Focuses on stakeholder theory applied to event management and goes beyond traditional approaches by treating event management as an applied field. It looks at issues such as stakeholder relationships and the management functions of planning, organizing, staffing, directing and controlling in the events sector.
- ISBN-13
- 9781911396666
- ISBN-10
- 1911396668
- Publisher
- Goodfellow Publishers Limited
- Year
- 2019
- Publication date
- 2019-02-11
- Pages
- 198
- Dimensions
- 230x151x11
- Weight
- 302