Event Evaluation:
Professor Donald (Professor Emeritus, University of Calgary, Canada) Getz
Goodfellow Publishers Limited, 2018
158,95 €On orderDelivery: 2-3 weeks
This is the first textbook and reference work on evaluation intended for event management and event tourism. Drawing upon generic evaluation theory and methods, event and tourism research and real-world experiences, it provides concepts and tools for a comprehensive evaluation system and the implementation of evaluation projects.
- ISBN-13
- 9781911396611
- ISBN-10
- 1911396617
- Publisher
- Goodfellow Publishers Limited
- Year
- 2018
- Publication date
- 2018-04-18
- Pages
- 188
- Dimensions
- 234x156x