Music, Markets and Consumption
Daragh (Lecturer in Marketing, Management School, University of Sheffield) O'Reilly, Gretchen (Department of Management, King’s College London) Larsen, Krzysztof (Keele Management School, Keele University) Kubacki
Goodfellow Publishers Limited, 2013
61,95 €On orderDelivery: 2-3 weeks
A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector.
- ISBN-13
- 9781908999528
- ISBN-10
- 1908999527
- Publisher
- Goodfellow Publishers Limited
- Year
- 2013
- Publication date
- 2013-05-31
- Pages
- 256
- Dimensions
- 232x155x14
- Weight
- 384