Marketing and Designing the Tourist Experience
Isabelle (Senior lecturer, University of Savoie, France) Frochot, Wided (Associate professor at University of Lyon 2, France) Batat
Goodfellow Publishers Limited, 2013
173,95 €On orderDelivery: 2-3 weeks
The topic of ‘experience’ is becoming central to full understanding of consumer behaviour. The book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises.
- ISBN-13
- 9781908999450
- ISBN-10
- 1908999454
- Publisher
- Goodfellow Publishers Limited
- Year
- 2013
- Publication date
- 2013-03-31
- Pages
- 226
- Dimensions
- 253x194x22
- Weight
- 650