Marketing in Food, Hospitality, Tourism and Events
Craig (Sheffield Business School, Sheffield Hallam University, UK) Hirst, Richard (Sheffield Hallam University, UK) Tresidder
Goodfellow Publishers Limited, 2012
64,75 €On orderDelivery: 2-3 weeks
A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.
- ISBN-13
- 9781906884222
- ISBN-10
- 1906884226
- Publisher
- Goodfellow Publishers Limited
- Year
- 2012
- Publication date
- 2012-05-31
- Pages
- 256
- Dimensions
- 244x189x15
- Weight
- 458