Key Debates in the Translation of Advertising Material
Beverly Adab
St Jerome Publishing, 2004
79,95 €On orderDelivery: 2-3 weeks
Much has been written about the marketing aspects of promotional material in general, and several scholars have addressed questions relating to the structure and function of advertisements, focusing on images, rhetorical structure, semiotic functions, discourse features and audio-visual media, amongst other aspects of the genre
- ISBN-13
- 9781900650809
- ISBN-10
- 1900650800
- Publisher
- St Jerome Publishing
- Year
- 2004
- Publication date
- 2004-11-11
- Pages
- 222
- Dimensions
- 234x156x
- Weight
- 500