Total Quality in Marketing
Frank (Strategy Associates Incorporated, Coral Springs, Florida, USA) Voehl, Richard Chvala, William C. (Nova Southeastern University, Fort Lauderdale, Florida USA) Johnson
Taylor & Francis Inc, 1995
259,95 €On orderDelivery: 2-3 weeks
Total Quality in Marketing integrates the two areas of marketing and quality management and demonstrates how they are mutually compatible and complementary
- ISBN-13
- 9781884015137
- ISBN-10
- 1884015131
- Publisher
- Taylor & Francis Inc
- Year
- 1995
- Publication date
- 1995-08-01
- Pages
- 294
- Dimensions
- 229x152x
- Weight
- 300