Greener Marketing
Taylor & Francis Ltd, 1992
103,95 €On orderDelivery: 2-3 weeks
An examination of the progress of environmental marketing on a global scale. The first part sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third section provides detailed, international case studies.
- ISBN-13
- 9781874719144
- ISBN-10
- 1874719144
- Publisher
- Taylor & Francis Ltd
- Year
- 1992
- Publication date
- 1992-08-01
- Pages
- 432
- Dimensions
- 159x347x26
- Weight
- 658