International E-Business Marketing
Jim (University of Ulster, Magee College) Bell, Richard (University of Western Sydney) Fletcher, Rob (University of Waterloo) McNaughton
Cengage Learning EMEA, 2004
151,25 €On orderDelivery: 2-3 weeks
Few years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. This book focuses on Global Marketing in the Internet age.
- ISBN-13
- 9781861529459
- ISBN-10
- 1861529457
- Publisher
- Cengage Learning EMEA
- Year
- 2004
- Publication date
- 2004-04-27
- Pages
- 352
- Dimensions
- 246x191x20
- Weight
- 638