Market Research In Action
Michael (Microlaunch) Roe
Cengage Learning EMEA, 2004
154,50 €On orderDelivery: 2-3 weeks
Presents an examination of various marketing research techniques using a running case study based on a real product. To demonstrate other marketing research techniques, the author has added additional cases introducing a selection of techniques to show how these techniques are developed or used in different arenas.
- ISBN-13
- 9781861529381
- ISBN-10
- 1861529384
- Publisher
- Cengage Learning EMEA
- Year
- 2004
- Publication date
- 2004-10-07
- Pages
- 320
- Dimensions
- 192x246x18
- Weight
- 530