Marketing Communications
Philip (University of Hull) Kitchen
Cengage Learning EMEA, 1998
165,75 €On orderDelivery: 2-3 weeks
Provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, this book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recognised experts in their respective domains.
- ISBN-13
- 9781861521965
- ISBN-10
- 1861521960
- Publisher
- Cengage Learning EMEA
- Year
- 1998
- Publication date
- 1998-11-19
- Pages
- 512
- Dimensions
- 244x190x32
- Weight
- 1026