The Cult of the Luxury Brand
Paul Husband, Radha Chadha
John Murray Press, 2015
33,50 €On orderDelivery: 2-3 weeks
The Cult of the Luxury Brand is the first book to explore how and why an amazing "luxeplosion" is rocking Asia. Whether you are a business professional targeting the Asian consumer, a marketer interested in trend spotting, or a shopper fascinated by luxury brands, this book opens the door to success.
- ISBN-13
- 9781857886351
- ISBN-10
- 1857886356
- Publisher
- John Murray Press
- Year
- 2015
- Publication date
- 2015-09-17
- Pages
- 320
- Dimensions
- 229x155x20
- Weight
- 424