Creating Powerful Brands
Leslie de Chernatony
Taylor & Francis Ltd, 2010
98,50 €On orderDelivery: 2-3 weeks
This is the relied upon textbook to get students thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.
- ISBN-13
- 9781856178495
- ISBN-10
- 1856178498
- Publisher
- Taylor & Francis Ltd
- Year
- 2010
- Publication date
- 2010-09-29
- Pages
- 510
- Dimensions
- 235x190x28
- Weight
- 940