From Brand Vision to Brand Evaluation
Leslie (Universita della Svizzera italiana, Lugano, Switzerland, Honorary Professor at Aston University, UK) de Chernatony
Taylor & Francis Ltd, 2010
98,50 €On orderDelivery: 2-3 weeks
Following on from the introductory textbook "Creating Powerful Brands", this title is illustrated with real examples of influential marketing campaigns. It takes students to the next level with the skills to develop and implement their own branding strategy. It can help managers develop successful brand strategies.
- ISBN-13
- 9781856177733
- ISBN-10
- 1856177734
- Publisher
- Taylor & Francis Ltd
- Year
- 2010
- Publication date
- 2010-03-18
- Pages
- 392
- Dimensions
- 227x153x24
- Weight
- 562