CIM Coursebook: The Marketing Planning Process
Graham Harrison, Ray Donnelly
Taylor & Francis Ltd, 2009
72,75 €On orderDelivery: 2-3 weeks
Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions and study tips.
- ISBN-13
- 9781856177160
- ISBN-10
- 1856177165
- Publisher
- Taylor & Francis Ltd
- Year
- 2009
- Publication date
- 2009-07-11
- Pages
- 256
- Dimensions
- 244x189x15
- Weight
- 564