Strategic Marketing Planning
Richard M.S. Wilson
Taylor & Francis Ltd, 2009
98,50 €On orderDelivery: 2-3 weeks
Concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. This title features a structure that offers a digest of the five principal dimensions of the strategic marketing planning process. It offers thinking in marketing and considers the changes it has undergone over the years.
- ISBN-13
- 9781856176170
- ISBN-10
- 1856176177
- Publisher
- Taylor & Francis Ltd
- Year
- 2009
- Publication date
- 2009-03-27
- Pages
- 576
- Dimensions
- 245x190x30
- Weight
- 1196