How to Win Campaigns
Chris Rose
Taylor & Francis Ltd, 2010
220,75 €On orderDelivery: 2-3 weeks
A practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. It provides models of motivation, analysis and communication structure.
- ISBN-13
- 9781849711937
- ISBN-10
- 1849711933
- Publisher
- Taylor & Francis Ltd
- Year
- 2010
- Publication date
- 2010-09-29
- Pages
- 400
- Dimensions
- 216x170x
- Weight
- 700