The Development of Scientific Marketing in the Twentieth Century
Jean-Paul Gaudilliere
Taylor & Francis Ltd, 2015
259,95 €On orderDelivery: 2-3 weeks
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
- ISBN-13
- 9781848935594
- ISBN-10
- 1848935595
- Publisher
- Taylor & Francis Ltd
- Year
- 2015
- Publication date
- 2015-03-01
- Pages
- 284
- Dimensions
- 243x162x30
- Weight
- 610