The Connected Customer
Taylor & Francis Ltd, 2010
259,95 €On orderDelivery: 2-3 weeks
In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. This volume is a source of research ideas and fresh theory building for academics and students in marketing and related fields.
- ISBN-13
- 9781848728370
- ISBN-10
- 1848728379
- Publisher
- Taylor & Francis Ltd
- Year
- 2010
- Publication date
- 2010-01-20
- Pages
- 372
- Dimensions
- 235x159x25
- Weight
- 632