Entrepreneurial Management in Small Firms
Ian Chaston
SAGE Publications Ltd, 2009
103,95 €On orderDelivery: 2-3 weeks
Written by a leading light on the topic, this text examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and launch these into the market.
- ISBN-13
- 9781848600256
- ISBN-10
- 1848600259
- Publisher
- SAGE Publications Ltd
- Year
- 2009
- Publication date
- 2009-11-03
- Pages
- 272
- Dimensions
- 242x170x16
- Weight
- 468