The Marketing of Technology Intensive Products and Services
Mike (Ashcroft Associates, London, UK) Dulieu, Patrick (KINNSYS, Brussels, Belgium) Corsi
ISTE Ltd and John Wiley & Sons Inc, 2009
196,95 €On orderDelivery: 2-3 weeks
Provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology.
- ISBN-13
- 9781848211049
- ISBN-10
- 184821104X
- Publisher
- ISTE Ltd and John Wiley & Sons Inc
- Year
- 2009
- Publication date
- 2009-01-06
- Pages
- 320
- Dimensions
- 235x164x20
- Weight
- 508