Gaining Momentum: Managing The Diffusion Of Innovations
Imperial College Press, 2010
185,50 €On orderDelivery: 2-3 weeks
Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the research and practice. It is of interest to graduates and researchers in marketing and innovation courses.
- ISBN-13
- 9781848163546
- ISBN-10
- 1848163541
- Publisher
- Imperial College Press
- Year
- 2010
- Publication date
- 2010-08-04
- Pages
- 448
- Dimensions
- 233x156x29
- Weight
- 776