Buyology
How Everything We Believe About Why We Buy is Wrong
Lindstrom, Martin
Cornerstone, 2009
17,75 €On orderDelivery: 2-3 weeks
Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.
POLITICS, ECONOMICS & CURRENT EVENTSPSYCHOLOGY & SELF-HELPSOCIOLOGYCurrent EventsBusiness & EconomicsPsychologyCommunications & Media
- ISBN-13
- 9781847940131
- ISBN-10
- 1847940137
- Publisher
- Cornerstone
- Year
- 2009
- Publication date
- 2009-05-07
- Pages
- 272
- Dimensions
- 197 x 130 x 17
- Weight
- 196