The History of Marketing Thought
SAGE Publications Ltd, 2008
829,75 €On orderDelivery: 2-3 weeks
Offers an overview of the development of marketing thought using a range of key publications that cover the history of marketing thought. This work introduces historical figures that have played an important role in developing marketing thought.
- ISBN-13
- 9781847870018
- ISBN-10
- 1847870015
- Publisher
- SAGE Publications Ltd
- Year
- 2008
- Publication date
- 2008-02-12
- Pages
- 1208
- Dimensions
- 242x163x83
- Weight
- 2220