Tourism Destination Marketing
Y. Wang
CABI Publishing, 1996
122,50 €On orderDelivery: 2-3 weeks
Provides a holistic view of the collaborative strategies and processes with a focus on capacity and competence building for tourism organizations and destinations within an increasingly competitive marketing context. This book introduces the concept of collaboration and strategic networks as a destination marketing strategy.
- ISBN-13
- 9781845936563
- ISBN-10
- 1845936566
- Publisher
- CABI Publishing
- Year
- 1996
- Publication date
- 1996-01-01
- Pages
- 256
- Dimensions
- 244x172x