Gastronomy, Tourism and the Media
Clare Lade, Gary Best, Jennifer Laing, Kim Williams, Paul C. Strickland, Warwick Frost
Channel View Publications Ltd, 2016
50,25 €On orderDelivery: 2-3 weeks
This book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increasingly a major component and driver of tourism and that destinations are using their cuisines and food cultures in marketing to increase their competitive advantage.
- ISBN-13
- 9781845415730
- ISBN-10
- 1845415736
- Publisher
- Channel View Publications Ltd
- Year
- 2016
- Publication date
- 2016-07-27
- Pages
- 244
- Dimensions
- 159x235x15
- Weight
- 402