Marketing National Parks for Sustainable Tourism
John Tower, Stephen L. Wearing, Stephen Schweinsberg
Channel View Publications Ltd, 2016
132,95 €On orderDelivery: 2-3 weeks
This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas.
- ISBN-13
- 9781845415587
- ISBN-10
- 1845415582
- Publisher
- Channel View Publications Ltd
- Year
- 2016
- Publication date
- 2016-02-04
- Pages
- 155
- Dimensions
- 234x156x15
- Weight
- 422