Urban Destination Marketing in Contemporary Europe
John Heeley
Channel View Publications Ltd, 2015
132,95 €On orderDelivery: 2-3 weeks
This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).
- ISBN-13
- 9781845414931
- ISBN-10
- 1845414934
- Publisher
- Channel View Publications Ltd
- Year
- 2015
- Publication date
- 2015-02-15
- Pages
- 165
- Dimensions
- 162x241x18
- Weight
- 460