Marketing Research
Ray (University of Stirling) Kent
Cengage Learning EMEA, 2006
159,25 €On orderDelivery: 2-3 weeks
Aimed at post-introductory Marketing undergraduates and postgraduate students, this UK textbook provides a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. It compares and contrasts research from both academic and client-based perspectives.
- ISBN-13
- 9781844803279
- ISBN-10
- 1844803279
- Publisher
- Cengage Learning EMEA
- Year
- 2006
- Publication date
- 2006-12-11
- Pages
- 592
- Dimensions
- 275x219x29
- Weight
- 1522