Marketing for Cultural Organisations
Bonita (Lycoming College) Kolb
Cengage Learning EMEA, 2004
130,50 €On orderDelivery: 2-3 weeks
Cultural organisations have long been protected from the harsh realities of the marketplace by relying on wealthy patrons or public subsidies. But as these sources of finance become more scarce they now find that they have to compete for an audience. This book describes the new competitive environment in which cultural organisations now operate.
- ISBN-13
- 9781844802135
- ISBN-10
- 1844802132
- Publisher
- Cengage Learning EMEA
- Year
- 2004
- Publication date
- 2004-11-18
- Pages
- 234
- Dimensions
- 246x189x13
- Weight
- 484