Strategic Marketing Decisions In Global Markets

Isobel (Sheffield Hallam University) Doole, Robin (Sheffield Hallam University) Lowe

Cengage Learning EMEA, 2004

162,50 €On orderDelivery: 2-3 weeks

The focus of this text is on strategic marketing decision making in a global context.

ISBN-13
9781844801428
ISBN-10
184480142X
Publisher
Cengage Learning EMEA
Year
2004
Publication date
2004-09-02
Pages
342
Dimensions
277x219x22
Weight
930