Strategic Marketing Management
Geoff (University of Glasgow) Southern, Luiz (Glasgow University) Moutinho
Cengage Learning EMEA, 2009
131,95 €On orderDelivery: 2-3 weeks
Integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. This title draws heavily on Business Process Re-engineering (BPR).
- ISBN-13
- 9781844800001
- ISBN-10
- 1844800008
- Publisher
- Cengage Learning EMEA
- Year
- 2009
- Publication date
- 2009-11-18
- Pages
- 512
- Dimensions
- 260x195x23
- Weight
- 1066