Global Television Marketplace

Timothy Havens

Bloomsbury Publishing Plc, 2006

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Providing an inside look at the cultural assumptions and business practices of television merchants, this book argues that the market in television programs responds principally to institutional needs, rather than to the wishes of the viewing public or the skills of television's creative artists.

ISBN-13
9781844571048
ISBN-10
1844571041
Publisher
Bloomsbury Publishing Plc
Year
2006
Publication date
2006-08-07
Pages
192
Dimensions
232x152x12
Weight
360