Sensory Marketing
Taylor & Francis Ltd, 2009
283,95 €On orderDelivery: 2-3 weeks
What is sensory marketing and why is it interesting and also important? This book discusses how sensory aspects of products; that is, the touch, taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. It provides an overview of sensory marketing research.
- ISBN-13
- 9781841697536
- ISBN-10
- 1841697532
- Publisher
- Taylor & Francis Ltd
- Year
- 2009
- Publication date
- 2009-12-16
- Pages
- 426
- Dimensions
- 235x157x29
- Weight
- 704