Social Psychology of Consumer Behavior
Taylor & Francis Ltd, 2008
259,95 €On orderDelivery: 2-3 weeks
This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.
- ISBN-13
- 9781841694986
- ISBN-10
- 1841694983
- Publisher
- Taylor & Francis Ltd
- Year
- 2008
- Publication date
- 2008-12-16
- Pages
- 406
- Dimensions
- 237x163x27
- Weight
- 714