Crossing the Chasm
Geoffrey A. (President of The Chasm Group in Palo Alto, California) Moore
John Wiley and Sons Ltd, 1998
26,50 €On orderDelivery: 2-3 weeks
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.
- ISBN-13
- 9781841120638
- ISBN-10
- 1841120634
- Publisher
- John Wiley and Sons Ltd
- Year
- 1998
- Publication date
- 1998-08-01
- Pages
- 240
- Dimensions
- 235x136x13
- Weight
- 348