Brand Elevation
JP Kuehlwein, Wolfgang Schaefer
Kogan Page Ltd, 2021
62,25 €On orderDelivery: 2-3 weeks
Put brand theory into action and learn from the strategies and expertise of luxury organizations, to understand why certain brands become stellar prestige brands.
- ISBN-13
- 9781789664669
- ISBN-10
- 1789664667
- Publisher
- Kogan Page Ltd
- Year
- 2021
- Publication date
- 2021-01-03
- Pages
- 304
- Dimensions
- 157x233x22
- Weight
- 518