Strategic Advertising Mechanisms
Jorge David Fernandez Gomez
Intellect, 2021
41,25 €On orderDelivery: 2-3 weeks
Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.
- ISBN-13
- 9781789384307
- ISBN-10
- 1789384303
- Publisher
- Intellect
- Year
- 2021
- Publication date
- 2021-12-10
- Pages
- 176
- Dimensions
- 170x244x14
- Weight
- 342