Strategic Event Leveraging
Dr Vassilios (Independent Scholar, UK) Ziakas
CABI Publishing, 2021
135,75 €On orderDelivery: 2-3 weeks
This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the event leveraging subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive from events.
- ISBN-13
- 9781789247855
- ISBN-10
- 1789247853
- Publisher
- CABI Publishing
- Year
- 2021
- Publication date
- 2021-11-09
- Pages
- 176
- Dimensions
- 197x251x18
- Weight
- 612