Sustainable Destination Branding and Marketing
CABI Publishing, 2019
155,50 €On orderDelivery: 2-3 weeks
This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding.
- ISBN-13
- 9781786394286
- ISBN-10
- 1786394286
- Publisher
- CABI Publishing
- Year
- 2019
- Publication date
- 2019-12-20
- Pages
- 260
- Dimensions
- 178x250x20
- Weight
- 810