Consumer Behaviour in Food and Healthy Lifestyles
Dr Hanaa (Senior Lecturer, University of Bournemouth, UK) Osman, Dr Isaac K (University of Bournemouth, UK) Ngugi, Helen (University of Bournemouth, UK) O'Sullivan
CABI Publishing, 2020
135,25 €On orderDelivery: 2-3 weeks
This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink sector. Drawing examples from all continents, it provides accessible coverage and a truly global perspective of the particular characteristics of this industry.
- ISBN-13
- 9781786392879
- ISBN-10
- 1786392879
- Publisher
- CABI Publishing
- Year
- 2020
- Publication date
- 2020-07-10
- Pages
- 224
- Dimensions
- 194x253x17
- Weight
- 772