Kids and branding in a digital world
Barry Gunter
Manchester University Press, 2015
33,50 €On orderDelivery: 2-3 weeks
How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood. -- .
- ISBN-13
- 9781784992453
- ISBN-10
- 1784992453
- Publisher
- Manchester University Press
- Year
- 2015
- Publication date
- 2015-11-01
- Pages
- 208
- Dimensions
- 159x232x19
- Weight
- 354