Research Themes for Events
CABI Publishing, 2013
127,50 €On orderDelivery: 2-3 weeks
Events Management as a subject has been well documented from a practical angle, but this is the first book to cover events from a research perspective. Subjects on consumer behaviour, authenticity and new technologies are included, and the research angle is covered by addressing key concepts, theories and discussions centring on these subjects.
- ISBN-13
- 9781780642529
- ISBN-10
- 1780642520
- Publisher
- CABI Publishing
- Year
- 2013
- Publication date
- 2013-10-25
- Pages
- 192
- Dimensions
- 177x248x16
- Weight
- 568