Green Consumerism: Perspectives, Sustainability, and Behavior
Apple Academic Press Inc., 2018
175,50 €On orderDelivery: 2-3 weeks
This new volume provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives.
- ISBN-13
- 9781771886949
- ISBN-10
- 1771886943
- Publisher
- Apple Academic Press Inc.
- Year
- 2018
- Publication date
- 2018-11-15
- Pages
- 380
- Dimensions
- 162x241x31
- Weight
- 750