The Experience Economy, With a New Preface by the Authors
B. Joseph Pine II, James H. Gilmore
Harvard Business Review Press, 2019
41,75 €On orderDelivery: 2-3 weeks
Twenty years ago, this seminal book on experience innovation by Joseph Pine and James Gilmore explored how savvy companies excel by offering compelling experiences for customers - resulting not only in customer allegiance but also in a more profitable bottom line. Translated into more than fifteen languages, The Experience Economy
- ISBN-13
- 9781633697973
- ISBN-10
- 1633697975
- Publisher
- Harvard Business Review Press
- Year
- 2019
- Publication date
- 2019-12-10
- Pages
- 368
- Dimensions
- 247x169x31
- Weight
- 556