Red Ocean Traps (Harvard Business Review Classics)
Kim, W. Chan, Renee Mauborgne
Harvard Business Review Press, 2017
12,75 €On orderDelivery: 2-3 weeks
As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? The authors of the best-selling book Blue Ocean Strategy
- ISBN-13
- 9781633692664
- ISBN-10
- 1633692663
- Publisher
- Harvard Business Review Press
- Year
- 2017
- Publication date
- 2017-06-20
- Dimensions
- 173x117x5
- Weight
- 58